Personal training is a huge industry with a number of fitness instructors and personal trainers specializing in varied types of training programs. Trainers have turned most of their focus to online fitness marketing methods for their business. There are some areas where even established personal trainers go wrong while running a personal training business and doing its marketing. Look for a fitness course that has specialised marketing modules to help you build and grow your personal training business.
Not taking before and after pictures of clients
Many personal trainers tend to forget or ignore the most important thing that is required for marketing your fitness business. Taking pictures of your client before they start training and after they have completed training helps you in advertising your training business. They can also be used for various fitness marketing strategies.
Lowering the price to attract clients
Lowering the charges for your training sessions to make a particular client hire you may seem good initially since you procure the client. However, this can hurt your business in the long run. Instead, you can have low-price schemes or low-price trainings to attract clients. It is a bad idea to lower your price for every individual customer and can tarnish your reputation as a trainer.
More and more people understand the importance of exercising regularly and having an active lifestyle. They seek professional help in order to help them achieve their fitness goals. A personal trainer or fitness instructor has great scope for growth in the fitness training industry. Various fitness training qualifications are available in the market that will help you kick-start your fitness career.
The credentials of a personal trainer determine the clientele that he/she gets. The first step is to get certified from one of the many personal trainer courses available in the market. Prospective clients often check the trainer background for his/her qualifications, experience and any relevant training that he/she might have undergone.
Getting certified from a recognized university or company is a huge advantage here. It is better to be associated with a university or company that offers a wide range of training courses. This allows you to upgrade your knowledge and credentials at a later stage.
Specialisation is important
Before choosing from the various fitness course, it is important to know what you want to specialize in. The fitness industry is so vast that there are a number of training areas that you can specialize in.
Some of the options are weight loss, body toning, sports training, injury rehabilitation training, maternity fitness, muscle building, senior citizen fitness, disease-specific training or weight loss for specific areas of the body such as thighs, waist, stomach, arms or legs. Deciding on the field that you want to specialize in, will help you invest your efforts, resources and finances in that direction.
Decide what you want to do
Fitness industry experts have lots of options to choose from. You can choose to start your own personal training business and work for yourself. You get the advantage of the running your business the way you want to and choose how to make profits. However, here you have to market your business yourself and procure clients for your services.
The second option is to work for a gym. You get the advantage of having a steady income and you do not have to do any marketing. Your job will be to train the clients who avail the gym memberships. The third option is to become an industry expert and write fitness books, online articles, websites, blogs and have fitness seminars, discussions or speeches at various locations.
It is important for a personal trainer to stay updated with the current fitness industry trends, knowledge about new health or exercise equipment, latest studies about fitness, diet and health and any new other developments in the industry. The best way to stay updated is by constant networking with other fitness industry professionals by way of attending seminars, discussions, exhibitions, health expos etc. Reading latest books written by industry experts, health articles, blogs etc are also a great source of knowledge. Stay in touch with your instructors, course-mates and peers to help you grown in the industry.
Choosing the right one from the many personal trainer courses available in the market is extremely important. They can help you enhance your skills, knowledge and provide you with the right credentials to start off in the fitness industry.
If you are one of those people who do not enjoy doing regular work outs with a CBD boot camp or at home or in the gym with the help of an online program you might be happy and surprised to learn that losing weight can be achieved in a less energetic manner.
Below are a few tips to help you achieve weight loss in simple and easy steps:
Before you start your meals drink a glass of water. The intake of water fills up some of the food space in the stomach and you will end up eating less than what you would have eaten normally. Less food consumed on a daily basis will definitely have an impact on your body weight.
You should also ensure that your food is served in portions that have the right balance. Eating from smaller plates will prove a visual signal for the amount of food you will eat, and prevent you from may be going back for seconds.
If you are a snack-eater, instead of eating straight from the packet or bag, you could measure out the quantity of snacks beforehand and put away the bag. That temptation too of going for ‘more’ will be denied.
Though you may not be into doing regular workouts in Bondi, you should make sure your body gets some proper movement during the day to experience weight loss. You could go for a small walk in the area, climb the stairs instead of using the lift, or maybe park your car a small distance from your office so you get an opportunity to walk
If you are into drinking juices, sodas etc on a daily basis, or may be a glass of wine at dinner, the empty calories will definitely add up. So instead, you could drink flavoured water – lemon, mint or cucumber serves as fresh flavours, thus saving important calories.
One thing you should not do is to stay hungry for a long period of time. If you do this you would probably end up splurging on food at night which will defeat the whole purpose. You should eat your meals on time so that your levels of blood sugar do not make you crash out.W
Dinner should be an early meal, about 2-3 hours before retiring for the night. You should also ensure that the meal consists of about 25 pct of your daily calorie intake. Eating heavy meals at night will lead to indigestion and difficulty in getting a good night’s sleep.
If salad is on the menu for lunch, see that a vinaigrette dressing is used instead of the more heavy dressings. You could also opt to have fresh fruit, all of which will help reduction in calorie intake.
Cookies always appear tempting, and a sure test for your sugar craving. However instead of opting to have cookies, you could have a bit of dark chocolate. This will satisfy your sweet tooth and ensure you are on track of a healthy diet.
Last but not least, is to get a good night’s sleep – at least 7 hours. If you do not sleep well you might end up feeling out of sorts during the day and then indulge in eating more and not benefitting from the above weight loss